Survey-Driven Data Collection
Capturing the lived realities of WIC participants and staff through thoughtful, accessible surveys that prioritize ease and authenticity
As the starting component of data collection, we designed a survey to capture the lived realities of WIC participants and staff. With real experiences at the center, we believe surveys can bring depth and urgency to data by proposing open-ended, story-driven questions. Staying true to our principle of Ease, surveys are more inclusive and a familiar approach for gaining input.
The strength of this survey lies in its seamless introduction across the WIC participant and staff member journey. It's there in moments over the course of their experience with WIC, unobtrusive and low-burden.
Survey Journey Touchpoints
Let's walk through the survey touchpoints to see how the whole experience maps out:
Appointment Reminders
Ahead of her scheduled WIC appointment, a participant receives a reminder from the clinic. Embedded within the reminder is a short, inviting message: "Tap this secure link to share your WIC experience—it takes just 10 minutes and helps us serve you better."
- The keyword 'secure' brings assurance of safety
- A single tap brings the participant directly to the mobile-friendly survey, with no need to log in or download anything
- Some local agencies do these reminders either by text message or email—both work just as well
Staff Invitation
Once the participants come into the appointment—whether in-person or virtual—a WIC staff member briefly explains the survey ("Your input really helps us improve WIC. Would you like to take a quick survey before you leave?").
- The staff member can share the link via text, email, or by providing a QR code to scan
- The participant completes the survey on her own device, protecting privacy and allowing honest, real-time responses
Offline WIC Clinic Visits
Participants have their children's weight and height measurements taken or visit for other ad-hoc needs.
- Touchpoints don't have to be reliant on staff presence—participants could encounter posters with QR codes
- Freely available pamphlets or small namecard-size prints of the survey link
Grocery Store Touchpoints
As WIC appointments occur a few times across the year, it's important to enable other visibility points that intersect with the benefit of WIC. Featuring an encounter in grocery stores after a participant has redeemed their benefit would be a top of mind moment that can happen on a monthly, or even weekly basis.
This spread-out distribution of touchpoints ensures participants encounter the survey at the exact moment when their experience is top of mind—making feedback more authentic and actionable.
In parallel, gentle nudges and touchpoints for staff can be integrated into their regular workflow. As participants receive reminders, staff members are also notified—creating a dual-purpose prompt to complete the survey themselves. These reminders every few months are framed as part of an open feedback loop, inviting staff to share their firsthand experiences as front-line workers whose insights are vital to improving the program.
Survey Features & Benefits
Mobile-First Design
The interface works seamlessly on smartphones—reflecting how most families access digital resources today. Optimized for touch interactions and quick completion.
Privacy Protected
Responses are anonymous by default, ensuring participants can share honest feedback without concerns. Built with security and trust at the forefront.
Quick & Easy
Surveys are designed to take less than ten minutes, with no pressure to finish and optional open-ended questions. Respecting participants' valuable time.
Adaptable Structure
Customizable modules allow us to shift contexts and topics as needed, track trends over time, and identify emerging needs with precision and flexibility.
See our survey methodology in action across participant touchpoints
Ripley the Casemaker
Empowering WIC advocates to drive meaningful change through integrated data harmonization and strategic advocacy intelligence
Experience Ripley's comprehensive advocacy capabilities in action
Overview
Ripley the Casemaker empowers WIC advocates to drive meaningful change by cutting through inefficiencies, integrating multiple sources of data and harmonizing them in one platform. It's there for them from start to finish—from offering a library of information on their fingertips, tailoring data to any legislator's priorities, down to being their real-time rehearsal partner to drive strategic insights home.
Transform Your Advocacy Approach
Shape your message to resonate and last
Ripley helps advocates make meaning, find patterns, and build a strong, intentional narrative by tailoring data to each legislator’s priorities while still giving users full control to adjust and personalize the story in a way that feels true to them. It also supports the final stretch with built-in tools for practicing, so advocates feel ready and confident when it’s time to speak.
Simplicity that makes insight collection feel easy
Ripley removes the hassle of chasing down scattered data by keeping everything in one place—organized, maintained, and ready to be tailored to fit any narrative. From community insights to legislator profiles and external datasets, Ripley builds institutional memory over time, supporting smarter and more adaptive advocacy.
Safeguarding human stories with care and security.
In a world where sharing voices often comes with safety and privacy concerns, Ripley protects confidentiality through credential-only access and thoughtful, anonymized data structures. This builds trust among WIC staff and participants while equipping advocates with credible, human-centered insights that support their narrative.
Low effort with high impact participation.
Participation in Ripley is low-pressure and flexible—there’s no need to meet any expectations or deliver perfect answers. Surveys are woven into natural moments throughout the WIC journey, and participants or staff can share as much or as little as they feel comfortable, whenever it works for them.