Empowering the WIC Association of New York State through a revolutionary solution that combines the strength of tailoring powerful messages, simplicity, and security—enabling high-impact actions without the heavy lift.
Our project centers on closing the gap between people's lived realities and the decision makers poised to drive meaningful change. We dig into the challenges of data collection, trust, effective communication, and system efficiency—so that every voice informs advocacy and action.
Redesigned the WICANYS website to better serve diverse stakeholders with clear pathways, actionable advocacy resources, and improved content organization.
Built an interactive dashboard that transforms participant surveys into compelling, legislator-specific advocacy materials with AI-powered insights.
Developed an AI-powered advocacy assistant that helps lobbyists craft personalized narratives, practice presentations, and generate strategic materials.
Research drives our early-stage concept development, helping us deeply explore the problem space, challenge assumptions, and reshape the problem statement before we even begin designing the right solution.
View ResearchThe insights we gathered guided us into the ideation stage, where we explored a wide range of possibilities before narrowing in on one strong direction to develop: Ripley.
View DesignRipley is our response to a complex, nuanced challenge in the advocacy space—where constraints are real, and advocacy itself is as much an art as it is a strategy. Instead of addressing just one touchpoint, Ripley aims to create lasting impact by generating ripple effects across the entire journey.
View SolutionIn WIC-KED is a team of thinkers, doers, and believers, driven by a shared commitment to navigate complexity and design with care.
Meet the Team